Has this ever happened to you? You are reading an online article on a trusted new site and while reading, you notice that the article seems suspiciously invested in promoting a particular product or person in its rhetoric. Then you scroll down to the bottom of the page and see a “Sponsored Content” disclaimer, explaining your suspicions. You have unwittingly fallen into the trap of native advertising.

Native advertising, also referred to as advertorials, are ads and sponsored content which mimic the style and delivery of the content on the site they exist on. Native advertisements are hardly a new…

Jackson Sheeman

An account that analyzes the changes in rhetoric usage from society’s transition from physical to digital mediums.

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